As website owners, we’re always happy to complete an article for our blog. It’s a way to provide a service to our community by sharing quality information. It’s also a way to bring readers to our website. But our community won’t derive any value from our content unless they read it and they won’t be able to read it if they aren’t aware of it.
That’s why writing a blog post is just the beginning. Now it’s time to get the word out. So how do we do that?
1. Share to your social media platforms.
Once you’ve published an article on your blog, you’ll want to share its link to your social media platforms: Twitter, Facebook (personal [if appropriate] and business), Linked in, Google+, StumbleUpon, Tumblr, Pinterest, etc., depending upon which social media sites you are utilizing. I would recommend setting up a Google+ account and posting your blogs there just for the search capabilities alone. Other people might argue with me about this, but I think it’s worth the effort. (For help setting up your Google+ account, I have a very inexpensive and easy-to-follow training here.)
When using Pinterest, be sure to choose a compelling image to attach to your article so that it will receive more attention.
Don’t forget to share in your appropriate social media “groups”, as well.
2. Publish on LinkedIn
Publishing directly to LinkedIn is another way to get in front of a different audience. Published posts become part of your LinkedIn professional profile and help to position you as an expert. With this process, you have the ability to reach one of the largest groups of professionals ever assembled.
3. Set up a tweet ring.
By using a service like TwitterFeed, you and a few like-minded friends can automatically share each other’s new blog posts to Twitter, Facebook, LinkedIn and more. You simply add their RSS feed to the platform and it takes over from there. You can hook this into your bit.ly account in order to keep track of the link shares.
4.Join Social Buzz Club
Somewhat like a twibe or a tweet ring, members share each other’s content via a gamification process which brings knowledge of your article to a whole new set of people. For more information about Social Buzz Club, go HERE.
. 5. Join Triberr
Triberr is a platform consisting of tribes. A “tribe” is a group of people (typically bloggers) organized into like groups and committed to sharing each other’s content. So for instance, if you were a food blogger, you would join a tribe of other food bloggers. When you follow the tribe, their newly published blog posts show up in your stream so that, if you want to, you can share their content with your community members. They have the opportunity to share yours.
6. Submit your articles toquality article directories.
Article directories such as EzineArticles.com are great places to submit your articles. Here they will be found by people searching for specific subjects. They may even be reposted, and credited to you by using the bio and URL that you post in your author box. Ask around to find the best article directories for your niche.
7. Consider publishing directly to Medium
Medium takes a bit of experimentation to see which articles work best, but it is yet another way to sprinkle your content across the internet. Medium articles seem a bit more artistic and thought-provoking than many business articles.
Remember to add a call to action at the end of your article but on Medium, your CTA should be much softer than on other platforms.
8. Make a Slide Share
If you can turn your blog post into a slide share, it would be beneficial to post to this platform. It is currently under-utilized and thus, a good slide share has the potential to reach a large audience and receive a significant share of attention.
9. Comment on other blogs.
In order to make blog readers aware of you and your blog, comment on blogs that are related to yours. Position yourself as the expert by providing additional great content. Be sure to register on a site that will enable your photo and information to show up when you post a response. Gravitar.com is one that will work with most WordPress blogs. There is also http://disqus.com/ (blogs using Disqus use this). Blogger.com and IntenseDebate.com are 2 others to consider.
10. Revive Old Posts (formerly Tweet Old Posts)
There is an application called Revive Old Posts that will randomly select an article from your website and share it to your followers via Twitter, Facebook and Linkedin. It’s easy to set up and you can choose how often you want to share. Every 3-4 hours would be fine but you’ll want to be sure that you have enough articles posted on your blog so that the same ones aren’t being shared over and over. The one problem I see with this method is that some posts aren’t evergreen and as such, they may not make sense when shared later.
11. Participate in blog challenges.
Generally a blog challenge compels you to write a certain number of blog posts in a certain amount of time. The community usually shares each other’s blog posts on social media sites. By participating in a blog challenge, you get accountability, motivation and reciprocity.
12. Share it in your newsletter.
Some people choose to share their article in their newsletter before publishing on their blog. This is to reward subscribers by sharing new content with them first. Whether you choose to share before publishing or after, a newsletter is a great way to get your article in front of your community.
13. Create a mini-podcast.
Could your blog article be turned into a mini podcast? Because your community may prefer to digest information in a different way (audio vs. visual), create a podcast and publish it to iTunes.
14. Create tips Extract tips from your blog posts to share on Twitter. Add the appropriate hashtag in order to get in front of community members who could benefit from your content.
Making a blog stand out can result in higher traffic, dedicated readers and ultimately more purchasers of your products and services. So remember: once you’ve written your blog post, your work is not complete until you’ve followed at least some of the steps above.