As a social media strategist and community manager, I am always looking for ways to save time on social media while still being effective. I also need access to reliable analytics. As such, I’ve tried various scheduling and analytic software products such as Hootsuite, Market Me Suite, Sprout Social and others.
Recently, I had the opportunity to retry Rignite and because it has changed so much since my last trial, I thought I would give it a shot. I’ve only been using it a month now, but here are some of the features that have impressed me so far.
Rignite has different types of campaigns that can be set up. You can easily run contests (they even help choose a winner), promote an event, blog or content; boost engagement or grow your fans and followers. There are suggestions and easy to follow directions to help set up a campaign. The drag and drop calendar is especially easy to use and enables you to see which days are lacking in scheduled content.
One of the features that I especially like is the ability to schedule a blog post to be tweeted out on a regular basis for up to 6 months. I have been using the plug-in “Tweet Old Posts” (now called Revive Old Posts) to randomly tweet my previously published posts on a regular basis but in the world of social media, things change so quickly. Blog posts such as “Facebook Changes Its Algorithm… Again” become outdated in weeks, sometimes days. With this feature, I can easily cancel the scheduling of the post when it is no longer relevant.
2. Photo Gallery
I love this feature! Rignite has an area called “Gallery” which can contain albums of photos. This is a great place to store all those quote images so that they can easily be scheduled out to post on social media platforms.
3. Easily monitor competitors, influencers and VIPs without following them.
Sometimes there are folks that you’d like to keep an eye on but don’t necessarily want to follow (perhaps because you’ve reached your follow limit) OR whose posts you want to be sure not to miss. rignite makes it easy to do both by using their “Account Search feature. This same feature allows you to build relationships with your VIPS by being able to respond to them quickly and in a timely manner.
4. Unlimited Social Accounts and Low Pricing
The free version of HootSuite allows up to three social media accounts and no team members while its next level up at $9.99 per month has 50 profiles included and allows up to 100.
MarketMe Suite’s basic level at $20.00 per month includes 5 social profiles (and only 20 scheduled messages) while its next level at $45.00 per month includes unlimited social profiles and scheduled messages.
Sprout Social’s first level plan (called Deluxe) at $59.00 per user per month allows up-to 10 profiles and its next level up (at $99.00 oer month) allows up to 20.
Rignite allows unlimited social profiles in all of its levels! Their basic level is $19.00 per month but does not include campaigns. Their next level up (which does include campaigns) is just $39.00 per month. If you pay the annual price, there is a 10 per cent discount. These prices are great for the small to medium-sized business owner.
None of the social media scheduling and analytical software solutions are exactly the same. Take advantage of free trials to find out which solution is best for your own needs.
Image credit: Deposit Photos and Rignite
* I did not receive monetary compensation for this article but I was invited to receive an extended trial of Rignite upon completion of this article. I’ll let you know of my findings after the completion of my trial.