As you know, social media management can eat up a big chunk of your business day even when you are mindful of your time. So when there are tools available to help save you time, why wouldn’t you use them?
Here are 6 IFTTT recipes that will save time and increase your effectiveness on social media. They are very easy to set-up. (For more information on IFTTT see this article: IFTTT – Possibly My Favorite New Toy)
When you post an image on Instagram, you can hit the Twitter share button to send it to Twitter. Doing it from the app causes it to appear as a link on Twitter and not an image. A better way to do this is to use the follwoing recipe that allows the image to appear as native on Twitter. True images get more engagement.
Because some folks are noticing that some of their Instagram images are disappearing and some social media accounts are being hacked, it’s a good idea to keep a back-up of your Instagram images. If you use Dropbox, you can use this recipe to automatically save any image that you post to Instagram into your Dropbox. (Find that recipe here.)
Automated Twitter List Building
Frankly, I think Twitter lists are a necessary evil. They are time-consuming but necessary in order to quiet a lot of the noise on Twitter. Here are 3 automated ways to build your lists.
The first is to build a Twitter list from a specific hashtag. So for instance, let’s say that you are a participant in a weekly chat. You could use that hashtag (ex. #BufferChat) to build a list of all its participants. You could also build a list of those attending a certain event by utilizing the event hashtag to build it. (You can use this recipe more than once and you can find it here.)
You could also build a list of people whose tweets you have favorited. When I find someone that I want to remember but don’t have time right at that moment to add them to a particular list, I just favorite one of their tweets. This adds them to the “Tweets I’ve Favorited” list so that I can go back later and place them into a more suitable list. (Here’s the recipe for this action.)
Another way to create a Twitter list is by adding users who @mention you. If they have taken the time to mention you, you’ll want to keep them on your radar as a possible connection or conversation. (You’ll find this one here.)
Pocket is a great place to store articles to read later or to share with your audience. This recipe will send the articles that you favorite on Pocket straight to Buffer to be sent to your social media platforms at an optimal time. This is a huge time-saver! (There is a Chrome extension for Pocket so that whenever you find an article of interest on the web, you can save it in your Pocket. If you use Feedly to curate your content, you can send to Pocket from there, as well.) Here’s the recipe to do this.