When any social media site does well, of course you will have a lot of spin-off products created that may (or may not) help to support the platform. From the creation of Twitter came Tweetchat.com, Twellow, Tweetdeck (soon to be gone), JustUnfollow.com and so on.
A very new “product” called PinWoot has recently been created in an attempt to help Pinterest users get more followers. If you’re a businesses or have an e-commerce site, this may be of interest to you.
It’s very easy to sign up and once you do, and connect your Pinterest account to the tool, you are awarded 10 “seeds”.
The site is based on a gamification system whereby you receive seeds (in order to “grow” your Pinterest following) for each person that you follow, for each tweet that you post about the site and for each friend that joins in response to your invitation. When someone follows you back, seeds are subtracted from your “seed account” which motivates you to follow more people. There is a limit to the number of people that you can follow each day.
Right now, the product is free and what I like about it is that it gives you a list of people to follow so that you can choose those who are most appropriate for your niche or who “pin” things of interest to you. But for now, you must click on each name to find out what they’re all about. The site promises to add interest categories soon so that the process will be a bit easier.
What I don’t like is that they also plan to offer a Pro version where individual pinners or companies can pay for followers without needing to follow any of them back. Somehow that wreaks of buying “likes” and followers so I’ll be watching for more about this. At the moment, I think it’s a decent tool.
As of today, PinWoot has just 98 followers on Twitter and very few on Facebook so perhaps they might be influenced on the direction they take or on features that their users might like to see.
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